About Us

Who We Are

Our Story

RUHA PRIME GENERALS LTD was founded with a simple belief: every Ghanaian deserves access to fair, transparent, and convenient credit. We saw how traditional banking left millions of hardworking people underserved, and we decided to change that.

Active Loan was born from this vision — a digital lending platform that uses technology to make borrowing faster, fairer, and more accessible. Since our launch, we have helped thousands of Ghanaians meet their financial needs with dignity and ease.

We are proud to be a Ghanaian company serving Ghanaian people. Our deep understanding of the local economy, mobile money ecosystem, and the unique financial needs of our communities sets us apart.

Our Mission

To empower every Ghanaian with access to responsible credit through innovative technology, transparent practices, and exceptional service.

What We Stand For

Our Core Values

Transparency

We believe in complete honesty with our customers. Every fee, every term, and every condition is communicated clearly upfront.

Innovation

We continuously improve our technology to make borrowing faster, smarter, and more secure for our users.

Respect

We treat every customer with dignity. Financial hardship is not a moral failing, and we never exploit those in need.

Excellence

We are committed to delivering the highest quality service — reliable, responsive, and always improving.

Making a Difference

Our Impact in Ghana

Active Loan is more than just a lending app — it's a tool for financial inclusion. By providing access to credit for individuals who may not qualify for traditional bank loans, we are helping to bridge the financial gap in Ghana. Our users include small business owners, teachers, healthcare workers, and everyday Ghanaians working hard to build a better future.

Ready to Take Control of Your Finances?

Join thousands of Ghanaians who trust Active Loan for their financial needs.

Contact Us Today